Make business work for people
I’m Dror Yaron, and I help purpose-driven entrepreneurs humanize business systems and thrive
For over 20 years, I’ve worked at the edges where systems and people meet, from education and tech innovation to coaching social entrepreneurs. From the outside, my professional journey may look like a squiggly path. From the inside, it feels like a straight line:
I humanize the structures in which we live and work
I challenge assumptions.
I uncover possibility.
My journey to becoming an Ethics Coach: systems, stories, and showing up
Growing up in Israel, I grappled early on with the negative impact of unchecked power, from my Jewish grandparents to my Palestinian neighbors. Questioning systems and power structures came naturally, and I engaged in peace activism.
I often wondered, ‘Why are we doing this?’ and ‘Why can’t we imagine something different?’
Mandatory military service led me to the army, where I sought an assignment aligned with my values. I found it in Human Resources, focusing on Human. I gave a warm welcome to the recruits, introducing them to the system and the people behind it, making sure they knew where to find what they needed.
Curious about the world and endlessly fascinated by people, I found that journalism was a natural path. Traveling eventually brought me to the vibrant New York of the late 90s—and photography, another way of making sense of the world.
Photography, I discovered, isn’t about organizing and staging. It’s about creating the conditions for magic to happen, and then holding space to let it emerge. That’s still what I do as a coach.
Following the love of my life, I ended up in Pittsburgh, where I taught photography at the Manchester Craftsmen’s Guild, a renowned after-school program. Working with high school students revealed to me how entrenched power dynamics shape education, and how urgently education needs to be humanized.
Remaining open to possibility, I accepted an opportunity at the Carnegie Mellon Robotics Institute, where I spent twelve years helping engineers, educators, and entrepreneurs design ethical, human-centered technologies and values-rooted practices.
The deeper I got into tech ethics, the clearer it became: tech is a mirror and the real work is human. It’s about the systems we create and the values we embed. That realization brought me to business and, ultimately, to coaching.
On my diverse journey, I’ve gathered many lenses that help me see beyond false boundaries. I learn, observe, and understand in multiple ways. I am also genuinely curious.
For me, ethics for entrepreneurs is supporting leaders like you in reclaiming business as a creative, ethical, and regenerative act.
My values
Awareness of Power Dynamics
I observe, question, and inform societal power structures. It’s important to see where power lies to redistribute it more equitably. Power isn’t inherently bad, but it should be balanced and informed.
Play
If it is not fun, what’s the point? Being in a state of play is also a way of being deeply and meaningfully in the experience of life, including in the dark moments. So, show up. Be present. And don’t take yourself too seriously.
What does it look like on a Tuesday?
While big actions and statements are inspiring, real and sustainable change lives in routine and daily practice.
Tikkun Olam is Journey Work
Tikkun Olam is a Jewish concept that involves repairing the world. It holds a vital truth: “You are not obligated to complete the work, but neither are you free to abandon it” (Pirkei Avot).
In business, the focus is often on KPIs and immediate outcomes. But mission-driven work doesn’t always offer instant results. The impact may be slow, quiet, or difficult to measure.
That’s why this principle matters. It’s about staying committed to making the world better—even when the results aren’t immediately visible.
What I mean by ethics (especially ethics for entrepreneurs)
‘Ethics’ is a charged word. People feel judged just by hearing it.
But ethics isn’t about judging people as good or bad.
It’s a decision-making tool.
It’s the way your values take shape in practice.
To describe values, I use the phrase “This I believe.”
To describe ethics, I use the phrase “This we practice.”
My work as an Ethics Coach supports the journey from “This I Believe” to “This We Practice”: from belief to practice, and from “I” to “We”.
Ethics is a social contract.
To put it together: Ethics is a social contract based on shared values that describes how we work (and play) together in concrete detail.
It’s a way of not leaving who you are at the door when coming to work, of not spending nearly half of your waking hours not being yourself.
Ethics is: What we know to be true guides the way we live and work.
What it’s like to work with me
I will not shy away from challenging conversations or difficult truths.
I will not say anything just because I think it’s what you want to hear. I will, however, ask you for permission before sharing my observation. Part of the value I bring you is noticing and pointing out things others won’t tell you.
I do not follow a prescribed process or framework. I will only do work that specifically serves your unique needs. One system does not fit all.
I will not take you on as a client unless I can meaningfully help you. I will not continue to work with you as a client if I believe our work no longer benefits you, or if I believe you need a different type of care. I’m not interested in wasting anyone’s time, including my own.
Dror made it possible for me to finally move forward without compromising who I am.
After years of trying to transition my career, I had worked with countless coaches — and always left feeling unseen, stuck, or misunderstood. Most tried to fit me into a box I had no interest in inhabiting.
Dror is different. He hasn’t tried to fix me or push a system onto me. He deeply listens and sees real value in the complex, unconventional questions I ask. His approach blends insight, ethics, and respect for individuality. With his support, I’ve not only regained hope, but I’ve also taken real, concrete steps toward building a career that aligns with my values and vision.
For anyone who feels stuck, or like they don’t fit the standard mold, I can’t recommend Dror enough.
Sarah Hammock Educator & Writer (Pittsburgh, PA)I’ve done the work to become a certified coach
Communities and organizations I’m a member of or affiliated with
I’m excited by the concept of an ecosystem made up of people who share the same values—because it’s the community that drives change.
I also value communities because being a changemaker can feel lonely.
That’s why, for me, building and being part of a community is essential.
It’s also why I take my role as Board Chair of the Social Venture Network to heart. Serving this organization is my way of serving the broader community.
Got questions? They might be the beginning of a meaningful conversation and a shift for you.
So, don’t hesitate to reach out.